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Content Marketing – Are You in the 62%? [Infographic]

Matt Kaey November 21, 2012

This week has been a hugely exciting one for everyone here at Quaturo BlueGlass UK!

Following our big announcement on Thursday, I presented at the BlueGlass London Party on The State of Content Marketing in the UK. This looked a number of very interesting stats on the UK market, based upon Econsultancy’s content marketing survey report.

As I explained in my presentation, the UK are still getting to grips with the term ‘content marketing’ in a lot of ways. Interestingly, the results show that 38% of companies already have a content marketing strategy. There’s a long way to go, but with 90% of companies agreeing that content marketing will become more important over the next 12 months, it’s looking like the gap will be significantly closing on the 62% who are missing out right now.

Content Marketing in the UK
So where do you fit? Are you one of the 38% of companies that have a content marketing strategy in place? Or are you one of the 62% who may be missing a big opportunity?

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About Author

Matt Kaey

Founder and Editor-in-Chief of Yea!, I'm an entrepreneur, emarketer, web developer and information technology systems engineer with 17 years of experience. Happy to bring you Yea! and sincerely hope you enjoy it. View all posts by Matt Kaey →

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